The Day Birger et Mikkelsen Cape Town store launched at the V&A Waterfront on the first day of Spring. Hailed as couture for everyday, this Danish brand was created by Keld Mikkelsen and Marlene Birger on a rainy day in 1997 on a flight to Hong Kong. Almost 20 years later, the brand boasts stores in Denmark, Sweden, The UK, Norway and now South Africa.
When I sat down with founder and creative director Keld Mikkelsen, I expected to learn about fashion and business. Instead, I gained a beautiful insight into the man behind the brand. He’s charming, passionate about his company, and refreshingly modest about the brand’s success. “I’m still trying to get it right,” he said without reservation.
What makes the Day Birger et Mikkelsen brand a cut above the rest?
In my opinion, they got the bloody balance right. Strong Eastern influences, secured by Keld having spent his early life in India and the Far East, merges harmoniously with Scandinavian structure. Lengths vary, there are thick and thin textures, fluidity is pleasantly interrupted by an unexpected twist. Here, rich embroidery and oriental prints adorn simple, elegant lines to create classic pieces with a contemporary appeal. Combined with exceptional tailoring, Day is couture for everyday.
So what styling tips did Keld have for us?
“A Day woman has both structure and sparkle”, the designer continued. True style is when the eye rests and then sparkles. The Day look is clean and solid with something which catches the eye. When dressing, he recommends a woman throws stuff on, embellishes, then filters.
I need practice in the embellish department so the Day Birger & Mikkelsen store has certainly jumped to the front of my go-to queue. With three lines under it’s belt: Day main line, ET Accessories and the independent 2NDDAY, there’s undoubtedly something for everyone. Even homes will love the DAY HOME range.
Thank you Keld Mikkelsen for your time, honesty and charm. And cheers to the team at Brand Group International for introducing everyday couture to South Africa.
Happy shopping, sparkly ones.
love & light