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Women’s Month 2018: Support small businesses with Word Power

August 1, 2018

I’d intended to commence Women’s Month with a fanfare of bubbles. Instead, I’ve been inspired to share this idea which I hope you’ll indulge me in. Don’t worry, the bubbles are coming.

I don’t know about you but I always feel pressured to do something amazing for Women’s Month. Last year, Grant Davison wrote a daily post about women who inspired him, and I’m humbled to say, I was featured too. Thank you, Mr G.

Then there are the companies who are supporting charities, Instagrammers are sharing personal battles they’ve overcome. Some women are even liberating themselves by going makeup free. Colour me vain or weak but I can’t just yet.

It’s all so overwhelming and intimidating, where does one begin?

Earlier this year, Peter Weetman from Societi Bistro shared a Facebook post which offered three tips on how to support a local business on Facebook. It resonated with me because I appreciate likes and shares when I write. I’m not a narcissist but blogging often feels like I’m shouting into a big black hole. I’m here, sharing my thoughts, and you’re there looking into my life. I don’t know this and I may not even know you. A Like or Share is a virtual hug to a blogger.

PR companies, event organisers, and even brands are also guilty. Bloggers will type well into the night until they break a fingernail and share their posts with the world. All in return for silence. If only brands knew the value of a Retweet or Comment.

Stick with me. I’m going somewhere with this.

Now imagine you’re a small business with zero marketing budget because you’re pumping revenue into product and overheads. You have kids, dogs and meetings. Production is late, suppliers lied, staff have frikkin issues and that bloody courier guy is always late. Then BOOM! An irritated client leaves a bad review on Facebook and your rating drops to 4.7.

I’ve personally witnessed the devastating effect this has on a young entrepreneur. No business owner wakes up in the morning with the intent of disrespecting a client. There is a myriad of reasons why service didn’t make par. I’m not saying all companies are amazing; I’ve met some pretty damn rude ones in my life but a bad review hurts.

The point I’m trying to make is that there’s a real person behind every small business and they experience pain with every negative public review. Please consider private comms before going gangsta in public.

So what does this very long story have to do with Women’s Month?

For August, I’ve decided to take Peter’s advice and offer a female-owned small business, which I love,  a 5-star rating or review on Facebook. Every day.

If you’re pressed for time and don’t know what to do for Women’s Month, feel free to practice my idea. Reach out and tell someone that they’re doing a fantastic job. Tell them you loved being in the store or enjoy wearing their brand. Tell them publically that you are proud to support them. It will get their business noticed. There’s so much negativity in the world, balance it by sending love to the real person who does a happy dance every time you say, I like you.

It may not seem like much as you’re probably doing it already. However, I have learned the value of my word and I will use it proudly.

It’s the first time in history that a black photographer has been commissioned to shoot the Vogue USA cover. Why? Because Beyonce endorsed him. Never underestimate the power of your word.

Happy Women’s Months, stylish ones. You are loved.

PS: Okay, I know what you’re thinking. Yeah Clouds, you’ve written some pretty scathing reviews in your day. If I have to explain, know that I am invited to review and at no point is a positive outcome guaranteed. Furthermore, my word would mean zilch if I gave all brands and designers 5 stars. That shizz is earned.

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  1. In support of Women’s Month I salute you Clouds Drummond. For always being engaged, open, willing to listen and lend a kind word of advise or praise or both. You are FABULOUS! xo

    1. Tamara, you are a phenomenal woman. I bow in gratitude for the accolade. And I’m sending you lots of virtual hugs and F*cking Fabulous air kisses. Love you, lady. Thank you.

  2. Thank you Clouds for your excellent writing and always ready to help others you inspire me. Stay fabulous!

    1. Oh, what a beautiful thing to say. Thank you so much, Karen. And you have always been so supportive of my writing; ever since day one. I appreciate it so much. And the comments. Thank you. Stay beautiful. Love CDx

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